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Our Client
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Type : General Contractor
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Category : Construction & Architecture
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Budget : 20 000 Euros
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Location : France & Europe
Client Overview
Privartys, a high-end general contractor in France, crafts premium spaces for luxury brands, medical centers, hotels, offices, and luxury residences. Their challenge: reaching a niche market seeking premium services, rather than cost-driven construction solutions.
The Problem
Lacking a marketing team and a digital strategy, Privartys struggled with visibility and generating new business opportunities in an ultra-specialized niche.
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Challenge
Find prospects for a client evolving in an ultra-specialized niche that cannot use current digital advertising means such as Google Ads or LinkedIn Ads.
Our Solutions
Challenge #1 : Positioning Problem
Positioning of the company and offer not adapted to the market and to the current customer base
→ Solution: We restructured the company around four business clusters - Health, Retail, Professionals, and Residential - to clarify the offering and improve communication with different customer segments.
Challenge #2 : Outdated website
The company's website did not display on mobile devices (responsive) and was not translated into English (30% of the client's customers are international).
→ Solution: To expand their reach, we redesigned their website for mobile responsiveness, translated content into English, and optimized for SEO, targeting free organic traffic on relevant keywords.
Challenge #3 : Non-efficient prospection method
Apart from word of mouth, the client had no effective means of communication to prospect and no defined communication strategy.
→ Solution: We implemented a LinkedIn lead generation campaign, which included profile optimization, the creation of prospect lists, and personalized messaging, accompanied by robust campaign monitoring and performance optimization.