top of page

Case Study #2

Rebranding & Repositioning

Creation of a showcase website

Lead Generation

etude-de-cas-generation-prospects (1).jpeg

Our Client

  • Type : General Contractor

  • Category : Construction & Architecture

  • Budget : 20 000 Euros

  • Location : France & Europe


Client Overview

Privartys, a high-end general contractor in France, crafts premium spaces for luxury brands, medical centers, hotels, offices, and luxury residences. Their challenge: reaching a niche market seeking premium services, rather than cost-driven construction solutions.


The Problem

Lacking a marketing team and a digital strategy, Privartys struggled with visibility and generating new business opportunities in an ultra-specialized niche.


Find prospects for a client evolving in an ultra-specialized niche that cannot use current digital advertising means such as Google Ads or LinkedIn Ads.

Our Solutions

Challenge #1 : Positioning Problem

Positioning of the company and offer not adapted to the market and to the current customer base

→ Solution: We restructured the company around four business clusters - Health, Retail, Professionals, and Residential - to clarify the offering and improve communication with different customer segments.

Challenge #2 : Outdated website
The company's website did not display on mobile devices (responsive) and was not translated into English (30% of the client's customers are international).

→ Solution: To expand their reach, we redesigned their website for mobile responsiveness, translated content into English, and optimized for SEO, targeting free organic traffic on relevant keywords.

Challenge #3 : Non-efficient prospection method
Apart from word of mouth, the client had no effective means of communication to prospect and no defined communication strategy.

→ Solution: We implemented a LinkedIn lead generation campaign, which included profile optimization, the creation of prospect lists, and personalized messaging, accompanied by robust campaign monitoring and performance optimization.


  • Increased organic traffic to the site by +146% in the first month 

  • Increased the number of subscribers on LinkedIn by +89% over 12 months

  • They started gaining regular appointments with high-quality leads such as Luxury Retailers and Premium Brands, averaging 1-2 per month.

bottom of page