Type : General Contractor
Catégorie : Construction & Architecture
Budget : 20 000 Euros
Location : France & Europe
The client operates in an ultra-specialized niche market and works on high-end projects that can cost up to several million euros, making it difficult to find and acquire new customers and prospects via traditional promotional channels (e.g. social networks, online advertising).
As the client did not have a marketing team or a digital strategy, we developed a complete strategy and a simple and effective action plan that could be executed by our services or by the client himself depending on his resources.
Challenge : Find prospects for a client evolving in an ultra-specialized niche that cannot use current digital advertising means such as Google Ads or LinkedIn Ads.
Challenge #1 : Positioning Problem
Positioning of the company and offer not adapted to the market and to the current customer base
→ Solution: Complete rebranding and repositioning of the company around 4 business clusters in order to clarify its offering and make its communication more effective towards their different customer segments.
Challenge #2 : Outdated website
The company's website did not display on mobile devices (responsive) and was not translated into English (30% of the client's customers are international).
→ Solution: Complete redesign of the site on Wordpress, writing and translation of the site content, and SEO optimization with the aim of getting free natural traffic on relevant keywords.
Challenge #3 : Non-efficient prospection method
Apart from word of mouth, the client had no effective means of communication to prospect and no defined communication strategy.
→ Solution: Creation of a monthly newsletter and active prospecting of qualified customers via various specialized platforms. Creation of advertising campaigns on Google Ads to convert visitors into leads.